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Světové sociální sítě: Tech 2.0

Tato série se ponoří do vzniku a vývoje nejvlivnějších sociálních médií, která formují náš moderní svět. Prozkoumá klíčové okamžiky, inovativní strategie a osobnosti stojící za těmito digitálními giganty. Odhaluje, jak technologie a sociální interakce vytvořily novou éru komunikace a globální propojení. Je to fascinující pohled do zákulisí revoluce, která změnila způsob, jakým žijeme, pracujeme a komunikujeme.

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  • SnapChat has emerged as a powerful tool for capturing attention and facilitating communication among friends, schoolmates, and neighbors. This annotation explores the app's origins and its transformative impact on how millions of young people interact, utilizing photos, videos, and more. The series highlights the broader influence of social media companies on communication across generations. Each installment in TECH 2.0: WORLD-CHANGING SOCIAL MEDIA COMPANIES features vibrant color photos and includes back matter such as an index and further reading lists for books and online resources. Key Icons throughout the series encourage readers to expand their knowledge and perspectives through engaging nonfiction content. These include "Words to Understand" at the start of each chapter, with bold definitions to enhance vocabulary and reading comprehension. Sidebars offer additional information to enrich understanding, while Text-Dependent Questions at chapter ends prompt deeper engagement with the material. Research Projects encourage further exploration, and QR codes link to educational videos that provide supplemental content. A glossary of key terms in the backmatter enhances readers' understanding of the terminology used throughout the series.

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  • Though short, 140-character tweets have transformed global communication, from the Oval Office to everyday interactions. This book explores the origin and rapid growth of a groundbreaking company that enabled celebrities, athletes, and politicians to connect with the world in a new way. Social media has revolutionized communication across generations, and this series highlights the technology reshaping our connections and information exchange. Each title features color photos, an index, and further reading lists, enhancing the reader's experience. Key Icons throughout the series encourage library readers to expand their knowledge and perspectives. These include "Words to Understand," defined at the chapter's start to build vocabulary and comprehension; sidebars with additional content for a holistic view; text-dependent questions at chapter's end that prompt deeper engagement with the material; and research projects that inspire further investigation. Educational videos accessible via QR codes provide supplemental content, enriching the learning experience. A glossary of key terms at the back reinforces understanding of terminology used throughout the series, broadening the reader's knowledge in this dynamic field.

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